NIA-114™, made famous by Strivectin, is a patented molecule found in the popular anti aging products made by the same company. A trademarked ingredient, this was first found in cancer prevention research.
Before StriVectin’s stretch-mark cream became an anti-wrinkle blockbuster sold in Sephora and Bloomingdale’s, it made its debut in 2002 at GNC, a retailer better known for its muscle-building supplements.
Then in 2003, StriVectin started running print ads with the alluring claim that women who used the cream ($135 a tube) as a facial moisturizer found it reduced their wrinkles. The ads asked: Could StriVectin actually be “Better than Botox?”
That slogan did it. Hordes of women (and some men) were sold on the idea that this over-the-counter cream could deliver on its claims, even though its makers had scant science to back them. As a cosmetic, StriVectin-SD didn’t have to prove its efficacy as a wrinkle-fighter in a clinical trial the way that drugs like Botox did, but that fact got lost amid the marketing hype.
The ad was “fabulous” because it “immediately established the possibility that you could get benefits without the inconvenience” of a doctor’s visit, said Suzanne Grayson, a marketing consultant to the beauty industry.
Strivectin and NIA 114
In 2009, in a testament to its enduring appeal, StriVectin was still one of the fastest growing anti-aging brands, according to NPD Group, a market research firm. This despite the fact its kingpin cream hadn’t been updated in seven years.
This ingredient has helped promote the science behind the StriVectin line of skin care prodcuts. It was the found after extensive research by Myron and Elaine Jacobson, University of Arizona employees who studied niacin’s role in DNA repair as they were doing cancer research. The Jacobson’s work with StriVectin as paid consultants.
Dr. Myron Jacobson, a biochemist, likes to say that NIA-114 is a great alternative to tretinoin, the gold standard routinely prescribed by dermatologists to keep aging skin looking (and acting) younger. Tretinoin is sold under brand names like Retin-A, Renova and Atralin, but its side effects can include redness and peeling. NIA-114 is more gentle on the skin but provides the same powerful results, so you get all the gain with none of the pain that is often associated with Tretinoin products.
As the name suggests, this ingredient is a derivative of Niacin. It uses a “micronutrient delivery” method to penetrate the skin, and deliver niacin to the cells with the end goal being to help rejuvenate the skin and keep the skin looking beautiful.
Increased levels of Niacin help the skin in four ways….
1. Stimulate repair of DNA
2. Enhance energy metabolism and skin cell turnover
3. Promote the release of leptin, a natural repair hormone
4. Stimulate a receptor that decreases hyperpigmentation
The end result is said to be healthier skin cells “from inside out.” We’ll be back with more information on NIA-114 just as soon as we have an opportunity to properly research it and sort the facts and the fiction for you!