I made this eye cream review website with a lot of help from many trusted colleagues and skin care aficionados. They were a big part of making the website what it is today. The continued comments, suggestions, and input while reviewing eye creams helped me understand all of the positives and negatives about each eye care product reviewed here. Without them, I would not have time to review all of the eye creams myself! I am proud to be considered an authority on the topic of eye creams, but I am far from done! I will continuously add products and add more information as I come across it.
Here are a few points I like to keep in mind when reviewing eye creams. I also invite you to read my “how to choose the best eye cream” page. This page is a MUST READ for anyone buying eye creams online. It’s similar to the below information, but after reading it you will completely understand how we review eye creams here. Remember, eye creams, eye gels, and eye serums essentially do the same thing to the under-eye area. Read claims closely and make sure you are only using one product per symptom and you should be in good shape. All terms are used interchangeably and are used more than anything in marketing tactics.
1. Ingredients. Easy enough. I look for certain ingredients when choosing an eye cream. Always choose science over something “secret” or simply “herbal.” Ingredients you want to look for are Eyeliss and Haloxyl. Secondary ingredients that boost a formula’s power, but are common in many retail eye serums are: Hyaluronic acid and fruit extracts.
2. Manufacturing Plant. If it’s made in the USA, I know the cream is made according to strict health codes. Always investigate the manufacturing facility when choosing an eye cream. Ask questions and do research before buying any eye cream online.
3. Results. Are there any posted reviews on the product? If so, I tend to give it a shot. If it works for my eye wrinkles, or whatever else I am trying to attack, I will certainly re-0rder.
4. Price. I will pay more for a quality eye cream, because this usually means the right ingredients are in the formula. However, I do avoid cheap creams. In this business, more often than not, you get what you pay for.
5. Guarantee. I feel more comfortable ordering from a company with a guarantee of some sort.
6. Side Effects. I simply can’t endorse an eye serum with known side effects. Eye serums should go on smooth and do their job without adding any further complications to the skin.
7. Odor. If an eye cream has an odor, I normally shy away from it. It’s hard enough keeping fresh in sunny Florida, let alone having the odor of a skin care product lingering around me all day.
8. Application Time. Most high-rated eye creams require two applications per day. I’m fine with that. If a certain eye cream requires more than that, I shy away from it.
9. Customer Service. If I can’t get an email reply from a company when I ask a simple question, I simply take it off my list of eye creams I would consider buying.
10. Availability. If an eye cream is constantly out of stock, or hard to re-order, I lose interest. When hard-earned money is spent on an eye cream, I shouldn’t have to wait weeks for it. Furthermore, when I get into a routine, I want to stick to it. There should be no reason for delays in shipping or not having a product in stock. That normally only happens with small companies that aren’t experienced in dealing with the masses.
Those are the top ten items I keep in mind when reviewing an eye cream. It’s important to understand that eye creams can be marketed in many different ways. However, in the end, the eye creams are only as good as their ingredients and manufacturing facility. When those two aspects are lined up properly, the most important aspect follows suit………RESULTS!
In closing……don’t fall for marketing gimmicks. Below are some classic “feel good” marketing gimmicks that some companies advertise to try to make sales. I’ve also included the REAL meaning behind these gimmicks.
Gimmick: Free Trial Offer
Game: The company offers a free trial, where the consumer (COULD BE YOU!) enters their credit card information and pays for shipping, then supposedly gets a free trial of the product.
Reality: Unfortunately, most companies play this game to see how many times they can bang out your credit card after you receive your free sample. What usually happens is you have to check a box saying “Yes, please bill me for another product in 15 days if I do not notify you different in writing.” If you are like me, you are so encompassed in all the excitement of receiving a FREE product that your eyes go right over the fine print. You then have to get involved in the rat race of calling the company and trying to get them to stop billing you for products you had no intention on ordering. In the end, greedy, unethical companies have taken advantage of an aging generation who may not have the proper vision and/or experience ordering from an aggressive company. On many occasions, they make the mistake of trying to get simply…..a “FREE” trial……and a lot of future aggravation!
My Advice: watch out for this method of marketing, and contact the company before ordering so you know exactly what the free trial entails. Of course, I don’t want to sound like every company with these types of offers are unethical. Please, do your own due diligence and report your experiences to websites like mine and others who review skin care products.
Another statement companies make that makes me scratch my head is the “We Don’t Test on Animals” angle. I mean, really, who would test a wrinkle cream on an animal? Animal testing is done with shampoos and other hair care products. While I am strongly against animal testing, I can see why a company that markets those types of products would test on for example, a dog. A dog has hair similar to us humans in certain breeds, so you could see what affect the shampoo had on a dog and then tweak the formula accordingly. This example makes sense for the company.
But we aren’t reviewing hair care products. This is an anti-aging website. We discuss wrinkles and wrinkle treatments. I have to believe that the makers of anti-aging products have more common sense than to test a wrinkle cream on a monkey to see if his eye wrinkles are diminished, for example. I mean, what benefit would an eye serum have on a cat’s fur under the eyes?
Think about it, people. “We don’t test on animals” on an anti-aging product website is like saying “We don’t use child labor” at a Ferrari dealership. Consumers with half a brain can figure out that it’s just a marketing statement to make you feel good. Animal testing for a wrinkle cream would have no correlation on how it would work for a human, and vice versa.
I hope those brief examples provided you with some insight. Take all of these slick marketing angles into consideration as you search for the best eye cream.